Collection: Helmut lang

Helmut Lang is an eponymous luxury fashion brand founded by the Austrian designer Helmut Lang. The brand was founded in 1986 in Paris, France, In 1986, Lang showed his first Helmut Lang runway collection in Paris at Centre Georges Pompidou. His first Helmut men's collection debuted in 1987 and a decade later he moved his label from Vienna to New York. 

Lang used unconventional materials such as rubber, feathers and metallic fabrics and redefined the silhouette of the 1990s and early 2000s.

Lang introduced streetwear to high fashion, invented the designer jean, modeled garments on bullet-proof vests, and was a trailblazer experimenting with technical fabrics, fabricating the military bomber jacket. He was also one of the first designers to co-ed shows, and he broke new ground in 1998 as the first designer in history to stream a runway show online.

Helmut Lang, the label, was in decline after being acquired by Prada starting 1999, and suffered further damage after Lang left in 2005.