Undercover

Undercover, also known as Undercoverism, was established by Jun Takahashi a Japanese fashion designer known for his unique creative vision. 

The brand has been hailed as "the essence of Japanese cool," offering meticulously crafted clothing pieces that are described by Takahashi himself as "strange, but beautiful."

Undercover's innovative designs have earned numerous awards and accolades, including recognition from fashion luminaries such as Miuccia Prada and Rei Kawakubo. Jun Takahashi began his fashion journey in 1989 while studying at the Bunka Academy of Fashion. 

The brand quickly gained prominence and showcased its collections at major fashion shows in Tokyo and Paris. In 1993, Takahashi and Nigo, the founder of A Bathing Ape, opened the Nowhere store in Tokyo's Harajuku district, marking the true beginning of Undercover. The brand gained momentum, leading to the opening of another shop in Aoyama.

Takahashi's designs graced the catwalks of Tokyo, and the establishment of "Nowhere LTD" further showcased the Nowhere brand. In 2002, Undercover made its debut at Paris Fashion Week, achieving great success and solidifying its international recognition.